In the two images above are really good examples that demonstrate the manipulations of interpretations. It completely breaks every rule in how things are normally perceived to manipulate what the outcome is. For example, if a person were to stand off to the side, they would see the usage of (manipulation of) overlap, relative size, linear perspective, and flow pattern. Normally, these types of perception would allow a person to see how disoriented this "in/out" signage is but since they manipulated what the sense would see, it completely looks normal.
[IMAGE CREDITS: IN & OUT]
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