Feature Hierarchy and Visual Search

The hierarchy of the product, in this case, a poster will be determined by the message it wants to send out to the public. What pops out the most here, are the images of the two females. Using simple shapes and contrasting colors, the two create a balance that attracts the eyes. It depends on the viewer, whether they see the white or black first but the way the colors are arranged create an implied depth that makes the piece dynamic and stand out. The shapes that make up the images are very simple and straightforward which makes it easy for the eyes to take in at a quick glance. The text is in the corner, smaller, and not obstructing the whole image. With simple text to go along, it would take but a second to realize what this poster is about.

(Image Credit: Cheap Ticket Monsters)